Halloween is a perfect time to celebrate the myths and legends that run deep within Scotland’s rich history.

And what better way is there for Scottish Water to get involved, than exploring the murky myths that inhabit their many lochs.

This campaign idea will see social media posts complemented by an integrated ready-mag, taking users on an engaging and educational journey across Scotland’s spooky lochs; giving information about the legends that are said to live in them.

With a tone similar to a scary Scooby-Doo episode, we hoped this to be a rich campaign that celebrates both Halloween and Scottish culture.